Basics

Corporate logo

The DMCC brandmark (logo) is the primary identifier of the DMCC brand. It is our most effective means of visual identity and helps to ensure brand recognition across all communications.

It is very important that the DMCC brandmark is applied consistently at all times. Please ensure that the correct master artwork files in these guidelines are used for all brand communications and collateral.

Master logo

This is the primary DMCC logo, in Sapphire Blue. The DMCC logo is available in white and black too. The DMCC logo is never shown in any other colours than Sapphire Blue, White and Black.

Logo package

Download the logo (ai, eps and png) in RGB, CMYK and Pantone.

Clearspace and minimum sizes

Clearspace

It is important that the DMCC logo has sufficient space around it when placed on layouts. This should be defined by the 'X' measurement which is equivalent to the height of the counter-shape within the 'D' of DMCC, as shown below:

Minimum sizes

The recommended minimum sizes for the DMCC master brand are shown below.

For digital applications the logo should never be used at sizes smaller than 65 pixels wide
For printed applications the logo should never be used at sizes smaller than 20mm wide

Positioning

DMCC logo has flexible positioning, it can either be positioned top left or top right, as shown above.

Margins on single page applications should be set to match the height of the 'D' in the DMCC logo
The logo should be positioned in either the top left or top right hand corner of layouts. It should be aligned by the top of the 'D' and either left or right hand of the 'D' or 'C'

Arabic version

There will be very specific situations where there will be a need to use the Arabic version of the logo. Please contact the marketing team for specific guidance and written approval to use.

Unified holistic approach

This approach uses DMCC as a primary brandmark across all bilingual communication. This brandmark would be refered to ‘دي ام سي سي’ in Arabic copy
Arabic requirement

DMCC lockup used with full bilingual copy on occasions where regional bilingual applications is required. (i.e - Metro)

Regional logo

Download the DMCC regional logo.

Government entity

There will be occasions when our master brand logo needs to be used alongside the Government logo. In these instances contact the marketing team for written approval to use. The below demonstrates the correct usage and positioning of both.