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Basics

Colours

Drawing influence from trade and commodities, our colour palette is fresh and vibrant, whilst conveying an authoritative and respectful tone. Balance is key. We use our vibrant palette sparingly to highlight and direct, whilst maintaining a sense of sophistication throughout our communications.

Palette

Used prominently

Sapphire Blue

HEX
#080047
RGB
8, 0, 71
CMYK
89, 100, 0, 72
PMS-C
2757

Gem Turquoise

HEX
06D7BC
RGB
6, 215, 188
CMYK
97, 0, 13, 16
PMS-C
3265

Pepper Black

HEX
#000000
RGB
0, 0, 0
CMYK
20, 20, 20, 100
PMS-C

Diamond White

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0
PMS-C

Pearl Grey

HEX
#EFEFEF
RGB
239, 239, 239
CMYK
0, 0, 0, 8
PMS-C

Steel Grey

HEX
#343434
RGB
52, 52, 52
CMYK
0, 0, 0, 80
PMS-C

Used less prominently

Ocean Blue

HEX
#0099BB
RGB
0, 153, 187
CMYK
85, 0, 18, 0
PMS-C
3125

Spice Pink

HEX
#e40d75
RGB
228, 13, 117
CMYK
0, 94, 49, 11
PMS-C
2757

Tints

Tints can be used to help diversify layouts, provide permutations and variety to use in charts, for example.

img-colour-tints

Colour ratio

The colour ratio ensures that a consistent balance of colour is maintained across the brand as a whole.

  • Sapphire Blue, Gem Turquoise and Pearl Grey are used prominently
  • Ocean Blue can be used in backgrounds and accents
  • Spice Pink is used sparingly for accents, highlights and call-to-actions
  • Steel Grey is mainly reserved for type only
img-colour-ratios

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