Imagery

Photography is an important aspect of our brand; it’s a window into our offering, a reflection of our culture and embodies our personality. We use it to tell stories about our members; the benefits of living, working and most importantly thriving at DMCC. We demonstrate how we are Made for Trade. Our images are authentic, vibrant and human. We capture the depth of life and the flow of business from personal perspectives. We celebrate the power of connections and the impact on emotions. We take a macro and micro view, showing context through scale, and find beauty in details.

Capture people connecting

Capture life in the moment

Capture the beauty in commodities

Some basic principles:

• Show the context of where it’s sourced or how it’s manufactured
• Show handling of commodities and bring to life specific stories, highlighting how trade flows through DMCC and that we are the center of global trade
• Show buyers and sellers trading together (macro-level)
• Use to demonstrate our breadth and depth of involvement in trade and marketplaces
• Show the human element and growth and business being done
• Use to support our key offerings, services and facilities

Capture places from meaningful perspectives